There are lots of Diesel-clad characters for you to spot. Woof! It’s all in the D-tails.

Diesel’s Fall Winter 2023 campaign is an irreverent, adults-only play on classic children’s puzzle books in which characters and objects are hidden within densely packed, wildly imaginative scenes all over the world. Instead of following a single cartoonish character on his travels and travails, we discover many who inhabit the land of Diesel.

The six hero group of models wear looks from Glenn Martens’ Fall Winter 2023 collections both Pre and Runway.

New denim includes pieces from the Biker Darts, Cargo Denim and Coated outerwear ranges. The Earth Tone group introduces a new textural palette focusing on a range of brown, camel and burgundy. Devore Denim is applied to sheer tulle for a burnout effect. Pop photo prints of closeups of maniacal toothy grins are applied to shiny jackets, tube tops and miniskirts. Accessories include watches and sunglasses embedded within the carwash and barbecue scenes.