CELEBRATE INDIVIDUALITY

Our people are at the heart of Diesel’s success. United by our core values of respect and responsibility, Diesel is a diverse team of more than 3,000 people around the world, and we are committed to creating an inclusive environment that allows every team member to reach their full potential.

It’s the passion and determination of our teams who bring our “For Responsible Living” strategy to life, who put words into action and together create a culture which puts people and planet first.

Delivering our commitments starts with empowering our teams to contribute towards a sustainable future through their day-to-day work. To help embed this culture, we have developed internal training programmes to ensure every employee has the sustainability knowledge and confidence to put their learnings into practice.

In addition to providing training on general sustainability issues and Diesel’s “For Responsible Living” Strategy, we provide workshops on a range of specific subjects including low impact denim, responsible sourcing, certifications, and biodiversity. We have also developed guides, tools and resources to support our team members’ learning and development all year round.

At Diesel, “everyone is invited” - diversity and inclusion is woven into our DNA. From the outset we have challenged the status quo, using our platform to normalise taboos and flip the script on stories of social and political injustices. From “LaChapelle” in 1994 to “Go with the Flaw” in 2017, we create daring, award-winning campaigns that seek to champion individuality and equality for minority and under-represented groups.

In February 2022, our recent “When Together” campaign was awarded for its inclusivity by the Italian Diversity Brand Summit. Collaborating with our global network of talented photographers and creatives, we are committed to using our voice to provoke and inspire in a way that makes people smile, think, ask and act.

In 2022, we are proud to have partnered with the Tom of Finland Foundation and multidisciplinary arts institution, The Community, on the international exhibition “AllTogether". Showcased between Venice and Paris, this extraordinary body of work celebrates the long legacy of queer imagination from around the world.

The artworks tell stories of discrimination and misrepresentation that the artists themselves have experienced. Inspired by their resilience and creativity and in the spirit of true collaboration, Diesel’s 2022 Pride Collection will feature the work of seven artists being exhibited, including: Silvia Prada, Florian Hetz, Palanca, Peter Berlin, Michael Kirwan, Tank (Paul Tankersley) and Heather Benjamin. The 2022 Diesel Pride Collection has been launched onwith the Tom of Finland Foundation and multidisciplinary arts institution, The Community, on the international exhibition “AllTogether".

Diesel has a responsibility to share the knowledge and experience we have gained over the decades with the talents of tomorrow. We believe there is much we can learn from each other and together we can imagine and create the sustainable future we need. We support the next generation of creatives by collaborating with over 30 universities and academies around the world, included London Central Saint Martins - University of the Arts and London Royal College of Art, Milan POLIMI Graduate School of Management, European Design Institute (IED), Cà Foscari University of Venice, Bunka Fashion College, and SHENKAR College of Engineering, Design and Art.

Below are just some of the latest examples of how we are supporting young talent.

In 2020 and 2021 Diesel sponsored two International Talent Support (ITS) Awards.

Student finalists were asked to design and develop one outfit, using Diesel deadstock materials and applying responsible design techniques.

The winners of the Diesel Awards were granted a cash prize and an internship at our Italian Headquarters.

ITS Contest is an international competition for emerging designers that for over 20 years has discovered and supported young creative minds from all over the world.

In 2022, Diesel collaborated with world-renowned Bunka Fashion College in Japan to support the next generation of design talent through an upcycling project. Students were challenged to use their creativity and breathe new life into Diesel’s damaged and deadstock products, samples and other post-industrial materials. The one-of-a-kind pieces were then exhibited at both Bunka and in-store at Diesel Shibuya.